Social media

Everything You Need To Know About Instagram Advertising

Instagram released advertisements with guns open for corporations worldwide, who are now able to use the popular platform to attract over 400 million active users worldwide.

The launch was more celebrated for individuals in the Middle East since a vast majority of Arabic-speaking people are certainly more on Instagram than any other social networking site.


So what makes Instagram Ads a win and can your company take advantage of it?


Instagram offers a higher rate of interaction than other social media in general. If you have an active Instagram profile, you will find that your posts are more likely to be seen on the channel than on other channels. It’s just too easy to organically pursue Instagram.


The advent of ads makes it much easier to reach Instagram users and can do great things if used in a proper manner.


What Instagram Ads you need to know


It offers various formats of advertisements

Instagram ads have 3 forms of advertisements: image, carousel and video. Picture ads allow you to use visual imagery to tell the tale of yours and to inspire your target public to act while video ads give you up to 30 seconds to transmit your message as artistically as you desire. Image ads for steroids allow the viewer to take advantage of many photos that the viewer can push through.


You have call-to-action buttons to take traffic to your website


The most challenging part of the marketing and exposure of social media is undoubtedly the initiating dedication. You can get many reviews and enjoy, but it is very hard to drive similar traffic. Instagram ads have call-to-action buttons (like Facebook advertisements) that allow you to access your website directly. Both 3 types of ad formats include the call-to-action buttons.

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Targeting relevant ads


Instagram ads can still be used by age, sex and place to attract viewers. It works with the Facebook parent company, however to reach users on both networks according to their ties and preferences – a unique collection of high-level personalised data.


Competition is much less


There are already almost 2 million Facebook marketers, meaning advertisers are now facing a lot of rivalry to hit their target market. As Instagram is basically a modern advertising channel, it also has a much less competitive advertising and access platform than Facebook.


If this marketing tool isn’t yet checked, it’s time you took it!

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